As Art Director at Bonds, I was asked to modernise the Chesty Bonds logo as it was becoming dated. My aim was to bring it up-to-date without loosing the brands visual recognition. To reinvent the bonds logo would be to risk loosing consumer trust that had been built up over decades. In creating this bold, mono design, I succeeded in repositioning the brand from a middle of the road offering in the early 2000’s to a desirable, quality product for today.
I also created the logo for a new womens ‘Active’ range, retouched models and clothing photography, designed packaging prototypes and produced finished artwork.