Below: Creative art direction of Bauer sales promotions for placement in Woolworths Supermarkets. Tasked to build eye-catching graphics that generate excitement in customers. Deliverables were posters, POS magazine displays and website graphics. The promotion needed to be clear and quick to understand and graphics easy to see from a distance. High end photoshop skills and knifeline artwork in illustrator.


Below: After designing the brand logo for illumiFit, I then created two POS solutions for it to be used in department stores eg. Big W and Rebel Sports. Mockups built using the perspective grid tools in Adobe Illustrator.